The brand campaign is about the adventurous journey of a brave and enterprising woman and Heendy, the main character of The Hyundai, to find mysterious treasures and win a victory.
The Hyundai 2020 Campaign
Project Direction
Uijung Jung (The Hyundai)
Eerang Park (The Hyundai)
Creative Director: Eerang Park
Project Manager & Designer: So young Song
Photographer: Meinke Klein
Stylist: Jos van Heel
Hair & Make-up: Kathinka Gernant
Digital Operator: Lukas Kwaitek
Model: Jina Yoo
Photography Assistants: Thijs Jager & Rick Erfmann