Hyundai Premium Outlets Branding
2016
Branding
2016
Branding
Hyundai Outlets has its three sub-brands: Hyundai Premium Outlets, Hyundai City Outlets, and Hyundai City Mall. Our team developed each brand identity system in accordance with the different attributes of the three brands after researching the needs of target audiences and regional and architectural features.
Hyundai Premium Outlets in Songdo, which is a new suburban city surrounded by nature, provides a comfortable, yet luxurious experience for families and seniors. The symbol H represents the three characteristics; horizontal striped lines imply horizontal architecture built in a vast area, subdued colors represent a luxurious brand, and graduated colors suggest an embracing environment surrounded by nature.
Hyundai Premium Outlets
Project Direction
Thy Hyundai design team
The Hyundai Design Team
Art direction: Ee-rang Park
Project management: Sooeun Kim
B.I. application design & editorial design: So Young Song, Wooseok Byeon
Design Agency
B.I. design: Thonik
B.I. design: Thonik