Hyundai City Outlets Branding
2016
Branding
2016
Branding
Hyundai Outlets has its three sub-brands: Hyundai Premium Outlets, Hyundai City Outlets, and Hyundai City Mall. Our team developed each brand identity system in accordance with the different attributes of the three brands after researching the needs of target audiences and regional and architectural features.
Hyundai City Outlets, located in Dongdaemun, an area where vibrant nightlife and late-night shopping coexist with a rich historical heritage, offers a trendy fashion and lifestyle destination for students and young adults. Its diverse color palette draws inspiration from the neon lights that illuminate the fashion district at night, as well as from dancheong, the traditional multicolored paintwork of historic wooden buildings, reflecting the harmony between Dongdaemun’s contemporary energy and its historical identity.
Hyundai City Outlets
Project Direction
Thy Hyundai design team
The Hyundai Design Team
Art direction: Ee-rang Park
Project management: Sooeun Kim
B.I. application design & editorial design: So Young Song
Design Agency
B.I. design: Thonik
B.I. design: Thonik