Hyundai Outlets 2019 Brand Campaign
2018-2019
Brand Key Visuals
To visualize Hyundai Outlets’ slogan, Everyday Playing Place, this project highlights dynamic female poses—such as jumping and preparing to throw a ball—to convey movement and active play. While maintaining a trendy, fashion-forward aesthetic, the design emphasizes energy and motion in the female figure.
Through these visual representations, the project presents women as confident and audacious subjects, challenging the traditionally limited and static portrayals of women in the fashion industry.
Hyundai Outlets 2019 Brand Campaign
Project Direction
The Hyundai Design Team
The Hyundai Design Team
Art Direction: Eerang Park
Project Management, Concept, Design: So Young Song
Application Design: Eunha Park
Unit
Management: Niki
Photographer & Graphic Design: Meinke Klein