The Hyundai 2019 Christmas Season Campaign
2019
Key visual / Advertisement / Packaging
2019
Key visual / Advertisement / Packaging
The concept for the 2019 Christmas campaign imagines the department store as a giant gift factory, where Santa and Heendy—the Hyundai character—produce, package, and deliver gifts for Christmas Day. Drawing inspiration from the mechanics of a cuckoo clock, the factory is designed as a theatrical, time-based system in which Santa and Heendy emerge from a billboard in three-dimensional space, transforming the façade into an animated holiday spectacle.
The Hyundai 2019 Season Campaign
Project Direction
The Hyundai Design Team
The Hyundai Design Team
The Hyundai Design Team
Art Direction: Ee-rang Park
Project Management & Application Design: So Young Song
Application Design: Hyewon Kang
Art Direction: Ee-rang Park
Project Management & Application Design: So Young Song
Application Design: Hyewon Kang
The Creatives Catalysts
Management: AC Coppens
Illustrator: Christoph Niemann
Management: AC Coppens
Illustrator: Christoph Niemann